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Difference between promotional content & in-app events

Promotional content also includes analytics, which allows you to understand their impact and analyze the key metrics for each event. This feature can thus help boost retention rates and improve user experiences by ensuring the regular showcasing of exciting content and interesting updates to your app/game.

In other words, Google Play’s promotional content allows developers to make and promote any changes that occur within their mobile games while the game is still live, without needing to release a new version of the entire game. Different ways to find promotional content (LiveOps) on Google Play. The feature allows approved developers to promote different in-app events, embed a deep link within the event, and receive a boost in visibility across the Play Store from both new and returning users.

Promotional content can appear on the Games tab, Events tab, store listing page, or in search results. Promotional content (LiveOps) on Google Play is in-app content, major updates, or limited-time events in your app/game that you can showcase to users across Google Play to boost user engagement, stimulate sales, and reduce player churn. For both apps and games, promotional content are a way to keep things fresh, unique, and exciting for users and promises to play a key role in the future of ASO on Google Play.

In fact, Google stated that apps that had run promotional content during the closed beta registered an average of 5% more active users and 4% higher revenue than apps that had not. Promotional content (formerly LiveOps) on Google Play helps to improve user engagement, monetization, and lifetime value. With this announcement, Google also released new updated content guidelines and recommendations that will have an impact on your event’s visibility and promotion across the Play Store. Edit: In November 2022, Google announced that LiveOps would be renamed to “promotional content” to better reflect the current content types and new ones that will become available over time.