One of the most popular American graphic design firms, Wolff Olins, designed the 2016 version. This created a lovely angular visual effect. The company’s icon uses only two white letters, G and H, placed slightly diagonally against a red background. The logo comprises a red wordmark placed against a white background, written in uppercase letters using a strong sans-serif font with thick, sleek lines. The visual identity of GrubHub in this era is concise but bright. The current GrubHub logo is more refined and packs plenty of punch, but it’s still inspired by the original version. The color scheme was a darker red tone, while the wordmark was curved.
The second GrubHub logo design was in the form of text but primarily used lowercase letters, except for one uppercase H. The tagline was written in a stylized typeface, with the textures and edges a bit jagged. The red circle featured an arched website address () written in a rounded bold sans-serif on top, while a yellow “Who Delivers?” tagline was featured at the bottom part. The circle supposedly represents the world and features a gray plate “rotating” around it, with orange and white orbits placed on the left. The emblem had a solid red square with a shiny red circle featuring a thin border placed in the middle. The logo was a simple but bright emblem featuring the company’s website and a plate as the two key elements. The original GrubHub symbol was unveiled when the food delivery service was founded in 2004 and was in use for nearly 7 years. It also portrays it as a sleek, professional business, which is the impression GrubHub tries to leave on its customers. The choice of design and colors portray GrubHub as a modern, exciting company. While the first two versions didn’t feature images, the current image is immediately recognizable as part of the GrubHub logo. While the GrubHub logo has evolved since the founding of the food ordering and delivery service, it has kept many of the elements featured in the first two versions. It’s also the color most people associate with food. The red is a symbol of energy, strength, and power. The original GrubHub logo was red against a white backdrop, creating a vivid contrast. The basic logo design reflects the company’s aim to make food ordering a simple process. The original GrubHub logo didn’t have any images, just the company’s name.Īt first, the letters were lowercase, apart from the “H,” and they were laid out in a slight curve. The logo stayed in use until it was redesigned in 2011. The first GrubHub logo was unveiled in 2004 when the firm was founded.
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